Israel Today increases readership

Free Israel daily Israel Today increased its reach in the first 6 months of 2009 compared to the last half of 2008 from 23.2% to 26.9%.

Leading paid paper Yediot Ahronot saw its exposure rate fell from 35.9% to 34.2% according to the TGI-research.

Ma’ariv increased reach to 14.4% from 13.8% in 2008. Economic paper Globes boosted its exposure rate to 4% in the in the first half of 2009 from 3.8% in 2008. Haaretz’ exposure rate was unchanged at 7.5% (Globes)

There was no information on readership of free papers Israel Post or 24 Minutes.

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