La U Buenos Aires

Another free newspaper was ‘discovered’ (ABYZ newslinks) in South-America, this time in Buenos Aires, Argentina. The free paper “La U” probably started as a university newspaper but moved to general distribution some years ago. The circulation is around 23,000 according to IVC.

Sergio Szpolski, now the owner of free daily La Argentino, once owned the paper but sold it around 2007. Current publisher is Frio Terminal Rosario S.A. – controlled by Luis CetrĂ¡, also owner of Radio Continental. Publication seems to be rather unstable according to our Argentine sources.

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