More cooperation between De Pers and Wegener

Dutch free daily De Pers will be printed and distributed in the near future by regional publisher Wegener (part of Mecom Group).

Earlier the free daily, owned by private investor Marcel Boekhoorn, announced that advertising sales would be handled by Wegener.

The cooperation will go on for ’several’ years according to De Pers’ director Ben Rogmans. 20 people have left De Pers or have moved to Wegener as a result of the operation. (Adformatie)

One Response to “More cooperation between De Pers and Wegener”

  1. Newspaper Innovation » Blog Archive » De Pers wants to be the biggest… again Says:

    [...] deal with De Pers – privately owned by millionaire Marcel Boekhoorn – some months ago (see previous post) on advertising, printing and distribution. De Pers at that time cut back circulation to 200,000 [...]