News’ end near

Swiss free daily News, launched in December 2007 to counter free daily ‘ch’, could be the next victim on the Swiss free newspaper market after it accomplished it mission with the closure of ‘ch’ in May of this year.

The paper is published by Tamedia (Tages-Anzeiger, Zurich), Espace Media (owned by Tamedia, Berner Zeitung) and the Basler Zeitung in Basle. The last partner, owning 25% of the operation, could be saving two million Swiss francs (€1.3m) a year by pulling out according to Swiss magazine Bilanz. Total losses of the paper amount to 7 million Swiss francs (€4.6m).

For Tamedia, closing down News would not be a big problem as it will probably improve the position of their leading free paper 20 Minuten.

The ‘Mittelland’ edition of News was already closed down in December 2008. The incumbent Mittelland Zeitung (AZ Medien Gruppe) also had plans for a free paper but shelved the plans.

In Zurich, News will launch a campaign whereby readers can trade in the News copy for a copy of the paid Tages-Anzeiger. (Cash)

At the end of this year the two free dailies in the Western, French speaking, area: Le Matin Bleu and 20 Minutes will merge.

Comments are closed.