Free & paid Danish newspaper content compared

Paid and free Danish newspapers are comparable in terms of political content. This is the conclusion of a Master thesis of Aske Kammers (University of Copenhagen) who compared free papers Urban, Nyhedsavisen and metroXpress with paid papers Jyllands Posten and Ekstra Bladet during one week in 2007: “free newspapers are actually better than their reputation and they may even be a democratic asset” according to Kammers in an article in Politiken:

By reading free newspapers you get an equally good overview of political events than by reading Jyllands-Posten, and an even better idea than reading Ekstra Bladet. Free newspapers cover the same events and with such a solid factual basis that the reader gets aware of the important events in society.

Jyllands Posten, however, provided more background and analysis than free papers. Paid papers also offer more opinions.

Free dailies are very well read by lower income groups that normally read less paid papers, meaning that free dailies have a positive impact on democracy because they offer political content to these groups.

2 Responses to “Free & paid Danish newspaper content compared”

  1. eReaders and freesheets « Web Publishist Says:

    [...] at NewspaperInnovation, they’ve translated an article comparing a paid title and freesheet title in Copenhagen: By reading free newspapers you get an equally good overview of political events than [...]

  2. Newspaper Innovation » Blog Archive » Thesis on Danish free dailies available Says:

    [...] thesis on the political function of Danish free and paid newspapers (see previous post) is online now on newspaperinnovation. It can be downloaded from the resources page (2009) or [...]