Murdoch bids for London morning slot

Rupert Murdoch’s News International (The Sun, The Times, thelondonpaper) is bidding for the morning distribution contract in the London underground according to Brand Republic.

There are three options if it get the contract in Mach 2010: moving thelondonpaper to the morning, launching a morning edition of thelondonpaper or starting a new title.

News International competes with incumbent Metro (Associated Newspapers) for the contract. Metro’s managing director Steve Auckland believes its status as the incumbent could play in its favour: “It has got to be in our favour, as they know that we know what we are doing.” If not, Metro has to be hand-distributed at the entrances of the tube stations (as thelondonpaper and London Lite are now).

2 Responses to “Murdoch bids for London morning slot”

  1. Christoph Says:

    Could the loss of the distribution contract be the end of “Metro” in the long term since distribution would become more complicated and furthermore a new competitor for readers and advertisers would emerge?

  2. Piet Bakker Says:

    The weird thing is that Murdoch wanted the afternoon slot also very badly but found the price too high and used distributors to hand out the paper instead.

    The same could happen in the morning. The handed out paper could even have an advantage: why would you pick up one inside when you already got one at the entrance?