Bolloré ads sports paper to roster

Vincent Bolloré, publisher of free dailies Direct Matin and Direct Soir in Paris and local free dailies Direct Nantes, Direct Nice and Direct Toulouse will launch a free sports weekly June 12.

The magazine, Direct Sports, will be available every Friday, and will be distributed together with Direct Soir. The Bolloré group also owns commercial TV station Direct 8 and will use material from the TV station and the free dailies.

The new magazine will use journalists from the defunct weekly magazine Sport (see previous post) as well. (JMM)

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