Cheap paid paper with free mX

Rupert Murdoch wants its papers to charge for online content but off line he sometimes follows a totally different path by offering paid papers for a discount price.

In his homeland Australia, Murdoch’s News Limited operates free daily mX in Melbourne, Sydney and Brisbane.

This Saturday the mX readers can pick up a copy of The Herald Sun (Melbourne) for only $1 with the coupon they found in this week’s mX. Newsagents are compensated in full by News Ltd. (Australian Newsagency Blog)

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