New ‘News’ look

Swiss free daily News will get a new lay-out on June 2. The most important change is that the link between the paid papers of publisher Tamedia and the different News editions will be more visible.

Above the – now centered – ‘NEWS’ masthead the logo’s of Basler Zeitung, Berner Zeitung and Tages-Anzeiger (Zurich) are featured.

Advertising is jointly sold for the local combinations while also the editorial departments will be integrated. The News newsroom will move in with the Newsnetz newsroom, the joint online operation for the five paid papers of Tamedia. (Persoenlich)

The change means that News will not close down in the near future. There was some speculation on this part because the paper was launched as a defensive measure against free paper .CH that was closed down a month ago. Apparently owner Tamedia thinks it would be a smart idea to have at least two free newspapers in the market so the position of the free flagship 20 Minuten is secure.

The owners of .CH have not found anyone to take over the closed down paper, even the price of 0 francs did not bring in new investors according to Persoenlich.

One Response to “New ‘News’ look”

  1. Newspaper Innovation » Blog Archive » News Basle and Berne close down Friday Says:

    [...] June the paper was integrated with other Tamedia operations and got a new design (see previous post). But as the paper was still losing money, the Basler Zeitung (owning 25% of the Basle edition, [...]