Cross media: religion or business model?

In the beginning of this week I presented at the 2nd of the 10encomunicació series in Barcelona. The presentation is published on SlideShare and embedded below.

The main topic was that many news organizations went heads on into an integration/convergence process whereby they fully integrated traditional off line and new online media. They ended up with transferring the traditional business model to a new environment were the revenues were much lower.

Cases presented were of public broadcasting media (Denmark, Netherlands), paid newspapers (Austria, Spain, the Netherlands) and free paper (Spain, France, Austria).

I argue that full integration without a sound business model and a way to convince staff members might not be the ideal solution and might lead to higher costs, slower decision making, unhappy staff and permanent losses. Also some alternative business models were presented.

News items on the conference in La Vanguardia and Silvia Cobo’s blog.

3 Responses to “Cross media: religion or business model?”

  1. Newspaper Innovation » Blog Archive » Cross media: religion or … | Denmark today Says:

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