London, city of frees

Yesterday I made the first round to pick up some free papers in London. City AM was being supplied by the hotel, London Lite (right) and thelondonpaper handed out at the subway entrance.

Reading the UK evening frees is something of an experience for the non-UK citizen. If you’re not familiar with the ’stars’ from “Britain’s got talent”, if you don’t watch Eastenders everyday, if you’re not the kind of person who wants to be informed about Paris Hilton’s, Victoria Beckham’s and Pete Doherty’s whereabouts on a daily basis, you’re going the finish the 36 (thelondonpaper) and 40 (London Lite) pages within minutes. (bought the ES to keep the balance.)

To be fair: Lite got “The Far Side”, the funny “get it of your txt” and a story on banned garden gnomes. Thelondonpaper is probably the most ‘feminine’ free daily I ever saw: Helen Mirren, BeyoncĂ© and (!) Paris Hilton on the cover, and lots of women inside.

This morning a fresh City AM, a Metro (48 pages – no sight of Paris Hilton, Victoria Beckham or Pete Doherty) and a Daily Telegraph (90 p.) with “Day 12″ of the “Expenses File”.

The Journalism in Crisis conference will begin shorty.

One Response to “London, city of frees”

  1. All Things Gardening Store » Posts about Garden Gnomes as of May 20, 2009 Says:

    [...] about Garden Gnomes as of May 20, 2009 London, city of frees – newspaperinnovation.com 05/19/2009 Yesterday I made the first round to pick up some free papers [...]