Free sports daily launched in Sao Paulo

On April 22 new free sports Jornal Placar daily was launched in Sao Paolo (Brazil). The paper is published five days a week – Monday to Friday – with a circulation of 80,000.

From November 10 to December 9 the paper was testing the waters with publication during the Brazilian football championship.

The paper is printed and distributed by Destak, the free general paper, published by Andre Jordan and Portuguese media group Cofina.

Publisher Editoria Abril S.A. also publishes the sports magazine Placar in Brazil as well as other magazines like Playboy and Men’s Health.

All editions can be viewed online and downloaded as pdf. (ABYZ newslink)

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