Media-Analyse (Austria) will include frees

After more than eight years, free daily newspapers will be included in the Austrian Media-Analyse readership survey.

At the end of 2008 the board of Media-Analyse decided to talk about including free papers as well. After the part-free paper Österreich was included, reasons for not researching other titles became very weak.

Total free circulation in Austria is around 700,000 with ‘heute’ leading in that area with more than 500,000 daily copies. Oberösterreichs Neue (Die Neue) has a circulation of 60,000, TT Kompakt 10,000 while Österreich distributes 115,000 copies for free.

The first all-included survey, however, will probably only be available in 2010.

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