Dutch 2008 circulation data

Both leading free dailies in the Netherlands, Metro and Spits, increased their circulation in 2008 compared to 2007 according to the official audit data from HOI. Metro went from 516,000 to 532,000 (+3%) while Spits increased its circulation with 2% from 421,000 to 430,000. After paid paper De Telegraaf these two titles are 2nd and 3rd in the Netherlands.

Third free daily De Pers saw circulation drop with 23% from 479,000 to 367,000 copies. Total free circulation in the Netherlands dropped from 1.9 million to 1.4 million; also because fourth free daily DAG closed down.

Almost all national paid papers saw circulation go down – with 3% average in 2008 compared to 2007. AD (-4%) and NRC Handelsblad (-5%) lost more than average. Cheap NRC Handelsblad spin-off NRC.Next saw paid circulation increase with 3%.

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