De Pers cuts circulaton

Dutch free daily De Pers will cut back circulation to 200,000 daily copies, after the paper already went down from 500,000 to 300,000 copies in 2008.

Also the footprint of the paper will be smaller in the future, concentrating on the main metropolitan areas Amsterdam, The Hague and Rotterdam.

Reason is the cooperation with publisher of local dailies Wegener (owned by Mecom) on advertising. As Wegener covers many areas outside the main western metropolitan areas and sold their share in national paper AD recently to PCM, the publisher wants to offer advertising in Amsterdam, The Hague and Rotterdam.

According to de Volkskrant owner Marcel Boekhoorn already invested €50 million in the operation.

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