Direct Toulouse launched

Another edition of the free Direct newspapers of the Bollore Group was launched in March. Direct Toulouse started on March 2 with a circulation of 29,000.

After Nice it is already the second launch in 2009 of the chain that also operates free dailies in Paris (a morning and an evening paper) and in Nantes.

The papers also operate jointly with the ‘Plus’ free papers that are operated by local newspapers publishers in Bordeaux, Marseille, Lille, Lyon and Montpellier. That is why the Direct papers have a tiny ‘plus’ on the right side of the masthead (click on picture for bigger view).

A Direct edition for Strasbourg is planned as well.

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