Belgium green Metro today

Belgium free daily Metro will be printed on green paper today because of the international Earth Day that is celebrated on April 22. The paper – with different editions in French and Dutch – will contain a special section on environmental issues as well.

According to Metro Belgium (Concentra Group), almost 90% of the ‘urbanites’ – the target group of the free newspaper – is interested in advertising that addresses environmental, ecological or ethical issues. Almost 80% buys environmental-friendly products.

Also other free papers – like many editions of Metro International – will be ‘green’ today.

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