Hoy Los Angeles goes weekly

Free daily Hoy in Los Angeles will move from daily to weekly circulation. The online version and the weekend edition Fin de Semana will continue to be published. (Editor & Publisher)

After the closure of Hoy in New York (end 2008) the Chicago edition is the only remaining edition of the Spanish language free daily, owned by the Tribune Company. In New York Hoy was published by ImpreMedia, that bought the paper in 2007.

Hoy started in New York in 1998; the Tribune Company (Newsday) bought it as part of the Times Mirror acquisition in 2000. In 2003 a Chicago edition was launched and in March 2004 a Los Angeles edition. In August 2004 it was revealed that Hoy New York was implicated in the Newsday circulation scandal.

Hoy sold for 25 cents in all three cities. Starting in January 2005, the Chicago and Los Angeles editions were home-delivered free to targeted ZIP codes with large Hispanic populations. It was also distributed through vending boxes and in stores and restaurants.

The New York edition moved to controlled (free) circulation in January 2006 while it also expanded circulation of weekend edition Hoy Fin de Semana. Circulation in LA was 75,000 (145,000 of Friday), Fin de Semana increased circulation to 500,000.

In Chicago circulation is 62,000 on weekdays (100,000 on Friday), Fin de Semana distributes 300,000 copies.

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