Blick am Abend expands to local markets

Free Swiss evening paper Blick am Abend will expand to Luzern, Zug and St. Gallen in August of this year. The free daily by Ringier gained readers in the last audit and will now attack the morning free papers that also have local editions in these markets.

Blick am Abend, however, will probably not launch separate editions but just expand the distribution in the new markets. Even though the paper gained readers, it is not yet profitable according to Ringier director Thomas Passen. (Persoenlich)

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