Metro UK recycle plan
UK free daily Metro has launched an advertising campaign to stimulate people to recycle their used newspapers. The publisher installed special recycling bins at several train stations according PrintWeek.
At the same time an advertising campaign was launched in which Metro’s with fake headlines like “Woman abandons Metro on train” are used. (EditorsWeblog)
According to PrintWeek the initiative might be linked to the renewal of the London subway distribution contract next year. Competitor News International is expected to bid as well, and if they would get the contract they could move their own afternoon freesheet thelondonpaper to the morning.