Why French readership increased

In a posting yesterday the rise of readership for all sorts of French newspapers was noted (although separate some regional titles lost readers). As can be seen on the graph below (click on it for bigger picture), paid papers even gained more readers. This is against the 2005-2007 trend.

I only reported on basis of the circulation data yesterday but as I read the accompanying text, the sudden rise was explained. Increased interest in papers had probably to do with the presidential elections in France in 2008.

Free papers gained readers (for the Direct & Plus papers 2007/2008 data was used for 2007) but not as much as the paid ones. This could suggest that readers turn to paid more when they are in search of election and other political news; free newspapers seem to be less important in that respect.

2 Responses to “Why French readership increased”

  1. Wilf Says:

    I think you mean the local elections (municipales) which happened in Mar-08, as the presidential elections were in 2007.

  2. Piet Bakker Says:

    yes, you’re right. Makes me wonder why this trend is suddenly reversing. Obvious answer would be a change in method but EPIQ does not mention that. Any ideas?