CASH closes March 23

Swiss free business paper CASH (Ringier) will print its last edition on 23 March according to Persoenlich. The online version will continue (see also previous post).

CASH was launched as CASHdaily – a free daily spin-off from paid business magazine CASH – in September 2006. The paid weekly closed down in the summer of 2007, in October 2008 CASHdaily relaunched as just CASH.

The circulation of the paper grew from 75,000 to 112,000 in 2008 while readership was 85,000 in 2008.

Publisher Ringier saw ad revenues drop sharply in the last months and did not see this improve within the next years.

2 Responses to “CASH closes March 23”

  1. no more cash for Ringier « [media_details] Says:

    [...] extensie gratuita a saptamanalului cu acelasi nume, care si-a incetat aparitia in 2007. Piet Bakker scrie ca numarul exemplarelor tiparite in 2008 crescuse de la 75,000 la 112,000 si cu o audienta medie de [...]

  2. Newspaper Innovation » Blog Archive » Last paper Cash Says:

    [...] Today the last issue of Swiss free business daily Cash (by Ringier) was published (click for bigger picture). (see also previous post) [...]