Newspaper Innovation

This morning 100,000 Dairy Milk Caramel bars will be handed out with copies of thelondonpaper. The free daily will have a 5-page wrap-around to support the campaign.

The total cost of the activity campaign is £250,000 (€280,000).

This entry was posted on Monday, March 9th, 2009 at 7:45 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.