Adevarul de Seara expands

Romanian free evening paper Adevarul de Seara (by paid morning paper Adevarul) expanded from 7 to 21 local editions in the last months.

The paper launched with 7 editions in Bucharest, Iasi, Cluj, Timisoara, Oradea, Arad and Bacau on 17 October 2008.

On 19 December 8 new editions were launched: Ploiesti, Resita, Hunedoara, Deva, Suceava, Botosani, Targu Mures, and Baia Mare.

In 2009 Craiova (20,000) and Targu Jiu (10,000; both on 6 February), Brasov and Sibiu (Feb. 20), and on 27 February Bistriţa (7,000) and Constanta (14,000), were added.

Later this month editions for Râmnicu Vâlcea and Turnu Severin will be launched.

Total circulation after the December launch was 350,000 – up from the initial 250,000. In 2009 the paper claims a circulation of 400,000.

Official data are not available as the paper has no official BRAT audited circulation data yet.

Adevarul de Seara is published 7 days a week and counts 16 pages in full color. All editions have different front pages every day.

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