Comments on: Details on 20 Minutes/Le Matin Bleu merger http://www.newspaperinnovation.com/index.php/2009/03/05/details-on-20-minutesle-matin-bleu-merger/ Daily blogging on free daily newspapers Tue, 07 Feb 2012 06:25:38 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Global newspaper crisis: Swiss edition | Save the New York Times http://www.newspaperinnovation.com/index.php/2009/03/05/details-on-20-minutesle-matin-bleu-merger/comment-page-1/#comment-62731 Global newspaper crisis: Swiss edition | Save the New York Times Thu, 04 Jun 2009 21:10:47 +0000 http://www.newspaperinnovation.com/?p=2159#comment-62731 [...] the process of the merger the two commuting newspapers/metros  20 minutes and Le Matin Bleu will be combined. Persoenlich.com reports that at least 20 jobs will be lost due to the [...] [...] the process of the merger the two commuting newspapers/metros  20 minutes and Le Matin Bleu will be combined. Persoenlich.com reports that at least 20 jobs will be lost due to the [...]

]]> By: Simone http://www.newspaperinnovation.com/index.php/2009/03/05/details-on-20-minutesle-matin-bleu-merger/comment-page-1/#comment-53989 Simone Wed, 11 Mar 2009 12:58:25 +0000 http://www.newspaperinnovation.com/?p=2159#comment-53989 "In terms of readership this looks odd as Le Matin Bleu is better read (524,000 daily readers in the last surveyed period) against 470,000 for 20 Minutes." Actually it's not so odd. The reason helds in 2 points: 1. Le Matin Bleu was released 5 month before 20 minutes. 2. The audience you tell about is right but if you have a look how it is calculated you'll see that it represents a 1 year old audience (actually it was made between 1,5 year and 0,5 year) before they were released. And because both newspapers are quite young, a big difference is visible, due to the 5 month difference. But the reasons you say (Reason might be that Le Matin Bleu could be cannibalizing on paid paper Le Matin while 20 Minutes is a stronger brand in the whole of Switzerland as it is the marker leader in the German speaking part.) are also completely right. Please have a look next week on the next audience (published every 6 month), the audience should be much more closer. www.remp.ch “In terms of readership this looks odd as Le Matin Bleu is better read (524,000 daily readers in the last surveyed period) against 470,000 for 20 Minutes.”

Actually it’s not so odd. The reason helds in 2 points:
1. Le Matin Bleu was released 5 month before 20 minutes.
2. The audience you tell about is right but if you have a look how it is calculated you’ll see that it represents a 1 year old audience (actually it was made between 1,5 year and 0,5 year) before they were released. And because both newspapers are quite young, a big difference is visible, due to the 5 month difference.

But the reasons you say (Reason might be that Le Matin Bleu could be cannibalizing on paid paper Le Matin while 20 Minutes is a stronger brand in the whole of Switzerland as it is the marker leader in the German speaking part.) are also completely right.

Please have a look next week on the next audience (published every 6 month), the audience should be much more closer. http://www.remp.ch

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