Cash closure rumor

Swiss media website Persoenlich writes that Swiss free business daily Cash might be closed down. In 2006 the daily was launched as CASHdaily, a free spin-off from business magazine Cash.

In 2008 the name was changed to Cash after the paid magazine folded. Circulation of the paper is around 110,000.

A spokesman from publisher Ringier told Persoenlich that the paper and website of Cash show “positive tendencies”, while market share and revenues increase. He also said that it would take long to reach break-even under these hard economic circumstances. Advertising in the financial sector is declining, compared to 2008 with 30%

This probably shows that the future of the free business daily is not certain at all.

One Response to “Cash closure rumor”

  1. Newspaper Innovation » Blog Archive » CASH closes March 23 Says:

    [...] Swiss free business paper CASH (Ringier) will print its last edition on 23 March according to Persoenlich. The online version will continue (see also previous post). [...]