Readership in Lithuania

15min 2009Free Lithuanian newspaper 15 Min has seen its readership increase during 2008 from 407,000 to 470,000 readers, making it the third paper in the country, and gaining on the leaders Vakaro žinios (556,000 daily readers) and Lietuvos rytas (480,000 readers).

In capital Vilnius and the two other major cities in Lithuania Kaunas and Klaipėda, were 15 Min published separate editions, the paper is already the best-read title. Total circulation on the paper is 92,000.

The new website 15min.lt, launched in August of last year, is now the fourth best-visited news website in Lithuania with 400,000 unique users per month. Looking at the website, the mark of owner Schibsted is very visible: many stories with pictures like the VG (Norway) and Aftenbladet (Sweden) websites.

3 Responses to “Readership in Lithuania”

  1. james Says:

    Compact Bucharest the freesheet frim Bucharest is closing. Today was the last day. I am one of the employears.

  2. Opinija Says:

    Statement regarding 15min.lt being fourth best-visited news website in Lithuania is wrong. 15min.lt had around 350,000 unique visitors in January 2009 and ranked 7th after Delfi.lt, Lrytas.lt, Alfa.lt, diena.lt, balsas.lt, vtv.lt amongst news websites. Source: http://www.audience.lt/pages/realusers

  3. 15min Says:

    Dear Opinija. Thanks for the comment. You probably know local specifics of counting TOP sites. I doubt if you buy full Gemius audience poll. diena.lt is made out of three portals, vtv.lt is not a real news portal and is artificial, balsas.lt has it’s own ways of generating users and if you could look into Dec. data you would understand. Please also look into time spent on site, pageviews and unique users not only from Lithuania. If you would like to discuss this please contact us at t.balzekas@15min.lt