Fake WEF-20 Minuten

Regular readers of Swiss free daily 20 Minutes Basel, Bern, Winterthur and Zürich found a rather unusual copy of their favorite newspaper in the boxes last Wednesday, January 28.

The headline read “Monster zeigt wahres gesicht” (Monster shows real face), while an ad at the bottom of the page was titled; “Capitalism does not have failures, it is the failure.”

In total 50,000 copies of the paper were ‘enhanced’ with a 4-page anti-capitalism false-cover in by activists protesting against the World Economic Forum in Davos. (Persoenlich)

2 Responses to “Fake WEF-20 Minuten”

  1. Hat Trick 8: 20 Minutos antisistema, Iconographic en Madrid « CuatroTipos Says:

    [...] Noruego Schibsted (9000 empleados en 21 países) habían decidido cambiarse de bando, pero el blog Newspaperinnovation nos informa de que se trataba de una acción reivindicativa realizada por un grupo de activistas en [...]

  2. Newspaper Innovation » Blog Archive » Metro UK takes action against Metr0 Says:

    [...] fake free papers is not new, a fake activist version of  free daily 20 Minuten in Switzerland appeared when the World Economic Forum gathered in Switzerland, while the French [...]