Blick am Abend expands
Marc Walder, managing director of Swiss publisher Ringier, is convinced that two free dailies are enough for Switzerland: 20 Minuten (Tamedia) in the morning and Blick am Abend (Ringier) in the evening.
In fact there are three national morning free dailies in German Switzerland (also .ch and News), a local free paper in Basle and a free business paper as well.
Blick am Abend, the free evening sister paper of leading paid tabloid Blick, distributes 270,000 daily copies according to Walder. This is more than the 211,000 that were reported in the last official audit.
Ringier plans to distribute Blick am Abend also outside the metropolitain areas of Bern, Zurich and Basle. (NZZ)