Blick am Abend expands

Marc Walder, managing director of Swiss publisher Ringier, is convinced that two free dailies are enough for Switzerland: 20 Minuten (Tamedia) in the morning and Blick am Abend (Ringier) in the evening.

In fact there are three national morning free dailies in German Switzerland (also .ch and News), a local free paper in Basle and a free business paper as well.

Blick am Abend, the free evening sister paper of leading paid tabloid Blick, distributes 270,000 daily copies according to Walder. This is more than the 211,000 that were reported in the last official audit.

Ringier plans to distribute Blick am Abend also outside the metropolitain areas of Bern, Zurich and Basle. (NZZ)

One Response to “Blick am Abend expands”

  1. Newspaper Innovation » Blog Archive » Blick am Abend new editions in August Says:

    [...] free evening paper Blick am Abend (Ringier) will expand in Luzern and St. Gallen in August (see previous post) with local [...]

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