MetroXpress/24timer joint advertising

Danish free dailies MetroXpress and 24timer, both majority owned by Metro International, offer joint advertising in their papers, according to an ad in 24timer (right).

In total they reach one million readers in Denmark. According to the last readership survey (December 2008) 24timer had 446,000 readers and MetroXpress 561,000.

The circulation of 24timer, however, is expected to go down. The Odense edition was closed in December 2008 while the Aalborg edition is replaced with a general ‘West’ edition. The Copenhagen edition is now called ‘East’. Apart from that also an Arhus edition is published.

The differences between the editions, however, are minimal or non-existent. Some ads are only in one or two versions, but there is no local content in the three editions as far as I could see (check the live-paper version).

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