Direct Nice launched

The third edition of the free daily Direct by the French Bolloré Group (with Le Monde owning a 30% share) is launched in Nice today. The paper has a circulation of 35,000.

At the same time the circulation of the Paris edition Direct Matin, launched in February 2007, will be increased with 50,000 to almost 500,000.

In the first months of 2009 also new Direct editions for Toulouse (30,000 copies) and Strasbourg are planned.

In total the circulation of the Direct group – also publishing a Bretagne edition (called Direct Nantes from now on) – will rise to 800,000 according to Jean-Christophe Thiery, president of Bolloré Média, making it the largest free daily in France, before Metro and 20 Minutes.

In the 800,000 also the Plus-editions in Lille, Montpellier, Bordeaux, Lyon and Marseille are included. These editions, however, are not part of the Bolloré group.

Metro and 20 Minutes (8 editions each) distribute both around 730,000 copies in France. Bolloré also publishes free evening paper Direct Soir (circulation 500,000) and owns the commercial TV station Direct8.

One Response to “Direct Nice launched”

  1. Newspaper Innovation » Blog Archive » Direct Nice Says:

    [...] According to French newspaper sources, Direct Nice, the new edition of the Direct free dailies by the Bolloré Group, have been launched on January 20. Orginal plans mentioned January 6 (see previous post). [...]