Slight increases in French free circulation

The latest OJD circulation audit data from France shows a slight increase in free circulation in 2007/2008 (12 months July-June) compared to the full year 2007.

As the data are compiled on a monthly basis, also the average of the first 6 months of 2008 can be calculated. This 6 months average, however, does not include the July and August months when French free dailies only publish for some weeks. Therefore the 2007/2008 data are a better indication for development of the circulation.

Metro cut down circulation with 7,000 copies to 733,000 – one thousand copies more than 20 Minutes. One third of the Metro circulation is distributed through boxes and racks.

20 Minutes increased circulation from 716,000 in 2007 to 732,000 in 2007/2008. In 2006, however, the paper distributed even more copies: 740,000. In the last period 54% of the copies of 20 Minutes were distributed through boxes and racks, the rest was handed out (’colportage’)

Paris free daily DirectMatin increased circulation from 407,000 to 436,000 while evening edition DirectSoir increased distribution from 501,00 to 517,000. The other Plus papers (Lille, Lyon, Montpellier, Bretagne, Marseille, Bordeaux) did not change their circulation compared to 2007.

Total French free circulation has increased with 50,000 copies to 2.7 million. Paid circulation in 2007 was 7.6 million, meaning the share of frees in France is 26%.

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