Newspaper Innovation

Free News, publisher of Istanbul free daily Gaste, just launched a new free monthly magazine: Alisveris@Sisli, meaning “Shopping at Sisli”. Sisli is one of the wealthiest areas in Istanbul.

The magazine is distributed in and around the six largest shopping malls in Istanbul: Kanyon, Metro City, Profilo, Cevahir, City’s Nisantasi and Astoria.

The monthly magazine has a print-run of 50,000 and is targeting women and families.

20% of the content is editorial, containing historical information
about Sisli, local news, cross-words and cultural content. The rest is material produced inline with shopping malls needs. The PDF can be downloaded from the website.

This entry was posted on Wednesday, December 17th, 2008 at 7:09 am and is filed under Launches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.