Swiss young media users

The Swiss publishers organization Verband Schweizer Presse published a study (CHF 350 for members) on the media use of young people in Switzerland. 500 teenagers between 15 and 20 were interviewed.

Internet is the most popular medium, followed by television. Free dailies are ranked 5th and paid dailies 7th. Books and magazines are even lower on the list. All young people, however, use almost all media at some time. (Persoenlich)

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