Free circulation in Spain drops

The four major national free newspaper in Spain: 20 Minutos, Metro, Qué! & ADN, distributed 13% copies less in the first 10 months of 2008 than in 2007.

As can be seen in the graph (click for bigger version), circulation was cut back in June and July (in August free dailies don’t publish) while the September and October circulation is well below the level of before the summer.

Compared to the 2007 data (3.8 million) the current circulation (3.4 million) is 13% lower. Compared to last year October (4.2 million) the drop is 20% according to PeriodistaDigital.

Metro, in circulation the fourth paper in the first half of 2008, is now second, just after 20 Minutos.

2 Responses to “Free circulation in Spain drops”

  1. LSDI : Quotidiani gratuiti: chiude una testata a Praga Says:

    [...] verificato un calo del 13% rispetto allo steso periodo dell’ anno scorso. Lo rende noto Newspaper Innovation, spiegando che il calo delle copie diffuse da 20 Minutos, Metro, Qué! e ADN nei mesi di [...]

  2. Newspaper Innovation » Blog Archive » Qué! about to shut down four editions Says:

    [...] this year in Spain has affected the newspapers very much. All papers have cut down circulation (see previous post) while ADN also is planning to close editions (see previous [...]