Barcelona conference: Day 3

On the last day of the Barcelona conference Alberto Fernández from the IESE Business School (right) will talk about strategies for companies in times of crisis.

Andrea Pulido (CEET, Columbia) will cover the launch of ADN Colombia, sister paper of the Spanish ADN. This will be followed by a discussion on the future of the free press by Xavier Gual (Metro), Toni Ayala (20 Minutos), Andrea Pulido (ADN Colombia) and Saida Antràs Olivella (Gente).

I will close the day with an overview on what make free newspapers stand out from the rest, covering distribution, advertising, content, design, extensions and online operations.

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