Barcelona conference: Day 1

This afternoon, the World Free Press Conference kicks off with LluĂ­s Bassat, advertising executive from Barcelona, formerly working for the Bassat Ogilvy Iberia group (partner of Ogilvy & Mather).

Bassat was involved in the opening and closing ceremonies of the Olympic Games and was nominated best Spanish publicist of the twentieth century. Bassat will talk about the direct relationship between creativity and advertising.

Gumersindo Lafuente, former director of elmundo.es, will talk about digital journalism. He is presently head of a new project: soitu.es, where the reader has the active role of constructing the media. Lafuente will talk about participation, digital identity and the role of the reader.

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