Dutch frees included in press fund
The Dutch Press Fund (Stimuleringsfonds voor de Pers) will include free dailies in their support policy. News media can apply for funds for special projects or research. Until now only paid publications could apply.
Next year the Fund will have €1m for support, from 2010 on this will be €2.3m a year. Minister Plasterk, responsible for media, will not take any general measures, like lowering taxes, which was asked for by publishers and the journalists union NVJ.
The minister is worried about commercial influences on the media, and will talk with the press how to deal with this on a voluntary basis. (VillaMedia)
In terms of commercial influences and independent reporting, however, free newspapers have a rather ’soft’ policy. Metro will have its ‘Blunt day’ this Monday (see previous post), the result of a marketing-deal with Warner Music, who pays for the one-day editor in chief.
Dutch free daily Spits has its TV-critic sponsored. Jan Dijkgraaf, former editor in chief of Metro, is now employed by Spits to write about TV while he is also available for marketing purposes.
What this means can be seen here: Dijkgraaf with thumbs-up dressed up with a Logitech t-shirt (click on pic for bigger Dijkgraaf).