Ad revenues in Finnish frees drop with 5%

Newspaper advertising revenue in Finland dropped by nearly 10% in September (probably compared to 2007). Advertising in free newspapers (weeklies and dailies) fell by 5%.

Advertisers say they expect newspaper advertising to fall by 20 percent next year. A barometer by advertisers’ associations points to advertisers tapping into new channels at the cost of newspapers. (YLE news via EJC Media News)

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