Germans want free dailies

A research by the Berliner marker research firm Mindline Media revealed that German readers – unlike German publishers – do want free papers.

A thousand people between 14 en 49 were questioned. 46% thought free papers would make newspapers in general more attractive while 40% wanted a smaller (tabloid) newspaper. Also more local news (36%) and more flexible subscriptions, for instance weekend-only (30%), were mentioned by the readers.

Germans are serious readers, having more comics and bigger pictures was only valued by a small minority. (Horizont)

One Response to “Germans want free dailies”

  1. LSDI : Ai gratuiti il 25% del mercato dei quotidiani in Europa Says:

    [...] degli editori – sarebbero in  buona parte a favore della free press. Come rileva NewspaperInnovation , il 46% del campione (mille persone) di cittadini tedeschi interpellati da Mindline Media, trova i [...]