Newspaper Innovation

A research by the Berliner marker research firm Mindline Media revealed that German readers – unlike German publishers – do want free papers.

A thousand people between 14 en 49 were questioned. 46% thought free papers would make newspapers in general more attractive while 40% wanted a smaller (tabloid) newspaper. Also more local news (36%) and more flexible subscriptions, for instance weekend-only (30%), were mentioned by the readers.

Germans are serious readers, having more comics and bigger pictures was only valued by a small minority. (Horizont)

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