Metro goes wild

This morning I was handed a special Metro in Amsterdam as I left Central Station. The wrap (front and back) had a leopard (?) skin print, with hardly any text. But all the same very catchy. (click for bigger picture.)

In total 6 pages of ads were devoted to holidays in South Africa, sponsored by the South African Tourism Board and holiday operator Kras. There is also a contest therideofyourlife.nl in which both Metro and social networking website Hyves are participating. Winners travel for free to South Africa.

Girls dressed as Livingstone (or Stanley) were handing out leaflets this morning as well.

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