Bluffton Today next month paid

Free daily Bluffton Today, launched in 2005 in Bluffton (S.C.) will move from free to paid on December 1.

Publisher Tim Anderson blamed rising newsprint and ink costs and dropped ad revenues because of the economy. “Converting to a paid newspaper was not an easy decision,” according to Anderson, “We studied every possible solution but the bottom line is nothing else made financial sense.”

Bluffton Today will cost a quarter at newsstands (75 cents on Sunday). The paper has a (free) circulation of 17,000 and is published seven day a week.

Editor Kyle Poplin said, “Thanks to our readers’ input, we’ve become a model for community journalism. Now we need our readers’ help more than ever during these tough times.”

In a column Anderson said:

The model was built to rely solely on advertising revenues to publish daily. Every member of the Bluffton Today team had confidence that we could make the free newspaper model work. And we did for more than three years. We continued to manage our expenses while experiencing revenue growth through the first of this year. But these are extreme times for most businesses, and newspapers are no exception.

One Response to “Bluffton Today next month paid”

  1. Newspaper Innovation » Blog Archive » Last free ‘Bluffton Today’ Says:

    [...] This Sunday (November 30) is the last day of the free Bluffton Today paper in Bluffton (S.C). (see previous post) [...]