Blogging is about passion

This blog post comes from the back row at the Blog08 conference in Amsterdam. I am on in a few minutes (together with Tim Overdiek of NOS news).

We have seen three presentations so far: Pete Cashmore (Mashable), Boris van der Ham (House of Representatives) and Nalden – (lifestyle blogger).

All about totally different subjects, although there are some similarities. Pete talked about business models and money, Nalden about design and Boris about voters. The key to their success seems to be ‘passion’ in doing it.

This could be the key to the question why some blogs on (free) newspaper websites have success and others don’t. Check out QuĂ©!, BleuBlog, Metrobloggen and Urbanblog.

2 Responses to “Blogging is about passion”

  1. Jeroen Mirck Says:

    Many journalist blogs lack passion, but the real problem is that many media lack blogs. Journalism has to be more passionate in order to build a closer relation with its readers. Not all media, but especially the ones that are about to collapse.

    By the way: the panel you were in wasn’t very sharp in my opinion. There was too much ideological distance between the panel and the audience. An authentic blogger in the panel would have worked out better.

  2. Piet Bakker Says:

    The media people in the Netherlands I talked to made a deliberate choice to allow or not allow blogs. This can be seen on their websites as well. With ‘readers’ blogs most media have not been very lucky.

    In the Netherlands de Volkskrant tried that, while De Telegraaf has its ‘Wat U zegt’ sort-of blog. NRC has only ‘expert’ blogs. NOS has journalists blogs. So all different models.

    The free dailies – that’s the topic of this blog – used different models. Metro stopped their ‘mini-blog’ website some months ago, because it just didn’t work. DAG had the ‘mee-doen’ bloggers (it is still online) but very few people actually contributed. Spits had their editor-in-chief blogging but not since they changed to SpitsNieuws. De Pers did not believe in Internet they said, but they do have discussions now – but no blogs.

    Maybe media need more blogs, but it seems they have problems with the ‘how’. If only journalists do it, it hardly opens up the discussion. If citizens do it, it was not very successful so far. Maybe some experts from outside.

    By the way: what is an authentic blogger? I blog on this website for almost 4 years. Do I qualify?