Comments on: Spanish free dailies down in circulation

By: Piet Bakker

Piet Bakker — Mon, 27 Oct 2008 19:23:10 +0000

The four national one have a joint circulation of 3.7 million (first 9 months excluding August), the others 650,000 copies.

By: Andreas

Andreas — Mon, 27 Oct 2008 15:44:03 +0000

Thanks for the blog entry, but I have one more question: What is the overall circulation in Spain, free locals and business titles included? I guess the market share is calculated by considering all free papers.

By: Newspaper Innovation » Blog Archive » Spain leaving the >50% group?

Sat, 25 Oct 2008 13:23:58 +0000

[...] of the readers commented on decreasing free circulation in Spain that the number of free copies in Spain was perhaps now lower than the number of paid copies. In [...]

By: Piet Bakker

Piet Bakker — Sat, 25 Oct 2008 12:11:40 +0000

Denmark now has ±34% free circulation (640,000 daily copies), so it dropped out of the >50% group.

Portugal still has 55% free, Iceland 72% and Luxembourg 51%. Macedonia has 53% free although this is not audited circulation but claims by the publisher (same goes for paid circulation).

In Spain 51% is free, although this can be disputed (I will blog something on that today: 25 October). Thanks for pointing it out.

By: Andreas

Andreas — Fri, 24 Oct 2008 22:39:11 +0000

What I am wondering about is whether the free daily circulation is nevertheless still higher than the paid one?

In Portugal and Iceland this still seems to be the case – in Denmark not, I suppose, after the circulation dropped from 2 m to 900.000.