Spanish free dailies down in circulation

Compared to September 2007, circulation of the national free dailies in Spain dropped substantially last month from 3.9 million to 3.3 million. Heavy competition and the recession are the most likely reasons for the drop.

In September 20 Minutos distributed 815,600 copies – over the last 6 months of 2007 and the first 6 months of 2008, circulation was more than a million, compared to September 2007 the drop was 39%. In July the first signs of cutting circulation became visible. (see previous post)

ADN cut circulation by 30%. Metro and Qué! both decreased distribution with 6%. (PeriodistaDigital)

5 Responses to “Spanish free dailies down in circulation”

  1. Andreas Says:

    What I am wondering about is whether the free daily circulation is nevertheless still higher than the paid one?

    In Portugal and Iceland this still seems to be the case – in Denmark not, I suppose, after the circulation dropped from 2 m to 900.000.

  2. Piet Bakker Says:

    Denmark now has ±34% free circulation (640,000 daily copies), so it dropped out of the >50% group.

    Portugal still has 55% free, Iceland 72% and Luxembourg 51%. Macedonia has 53% free although this is not audited circulation but claims by the publisher (same goes for paid circulation).

    In Spain 51% is free, although this can be disputed (I will blog something on that today: 25 October). Thanks for pointing it out.

  3. Newspaper Innovation » Blog Archive » Spain leaving the >50% group? Says:

    [...] of the readers commented on decreasing free circulation in Spain that the number of free copies in Spain was perhaps now lower than the number of paid copies. In [...]

  4. Andreas Says:

    Thanks for the blog entry, but I have one more question: What is the overall circulation in Spain, free locals and business titles included? I guess the market share is calculated by considering all free papers.

  5. Piet Bakker Says:

    The four national one have a joint circulation of 3.7 million (first 9 months excluding August), the others 650,000 copies.