Spanish free dailies down in circulation
Compared to September 2007, circulation of the national free dailies in Spain dropped substantially last month from 3.9 million to 3.3 million. Heavy competition and the recession are the most likely reasons for the drop.
In September 20 Minutos distributed 815,600 copies – over the last 6 months of 2007 and the first 6 months of 2008, circulation was more than a million, compared to September 2007 the drop was 39%. In July the first signs of cutting circulation became visible. (see previous post)
ADN cut circulation by 30%. Metro and Qué! both decreased distribution with 6%. (PeriodistaDigital)