Blunt Metro editor-in-chief

Metro International invited British rock star James Blunt to be editor-in-chief for the international free newspaper on 17 November. Blunt will be working from the Rome office.

Blunt will work on a feature about the humanitarian organization, Médecins Sans Frontières, to be included in the paper. But doing good can be combined with doing business.

Inviting guest-editors is not new for newspapers (Bono edited the Independent for one day), but with the Blunt-deal Metro seems to cross another line because the deal is in fact part of a marketing deal with Blunt’s record company Warner Music. (EditorsWeblog)

One Response to “Blunt Metro editor-in-chief”

  1. Newspaper Innovation » Blog Archive » Dutch frees included in press fund Says:

    [...] a rather ’soft’ policy. Metro will have its ‘Blunt day’ this Monday (see previous post), the result of a marketing-deal with Warner Music, who pays for the one-day editor in [...]