CASHdaily becomes CASH

Swiss free business daily CASHdaily relaunched today as just CASH. Also the design of the paper by Ringier (paid paper Blick, free daily Blick am Abend) changed. (Persoenlich)

The paper started two year ago as a free daily spin-off of paid business weekly CASH. The weekly was closed down in the summer of 2007 as the name is available for more than a year.

CASHdaily started with a circulation of 75,000 and now distributes 98,000 copies a day. Readership is only 85,000 according to the latest survey.

Next week also ‘.ch’ will relaunch with a new design and a different distribution system.

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