Adevarul Seara in seven editions

Free Romanian evening paper Adevarul de Seara by paid paper Adevarul launched yesterday 17 October in seven different editions: Bucarest, Cluj, Timisoara, Iasi, Arad, Bacau and Oradea.

The paper has a local editorial staff of around 20 people in all cities. The paper will count 16 pages in full color.

The first print run was said to be 250,000 although this should increase to 500,000 in a few weeks. Other markets will follow. Next year the circulation is expected to climb to 700,000 to 1 million according to an editorial in paid paper Adevarul.

Adevarul Holding has been preparing the paper for 14 months. Printing will be done on printing presses in Bucarest, Cluj, Timisoara and Iasi, the last three of them are new.

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