Spanish immigrants media use

The ACP (Asociacion para el Conocimiento de la Poblacion Immigrante) researched the media use of immigrants in the Madrid, Barcelona and Valencia (Gran Levante) areas in May/June of this year.

Weeklies for immigrants are read by 27% of the immigrants, free dailies by 25% and ‘regular’ paid newspapers by 15%.

Of the weeklies, free Latino is the most popular, particular in Madrid. Latino has around 430,000 weekly readers. Si Se Puede is second with 232,000 readers.

Of the free dailies 20 Minutos is the best-read with 335,000 daily readers, indicating that more than 10% of 20 Minutos’ readers are immigrants. Metro is second (321,000), QuĂ©! third (281,000) and ADN fourth (246,000).

In the Valencia area 5000 people indicated they read the free Mini Diario.

Of the paid papers El Pais, Marca and El Mundo were the most popular.

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