RedEye’s musical box

Chicago free daily RedEye equipped its 2,300 newspaper boxes Monday 13 October with sound gadgets so that each time a box is opened readers hear a short audio clip of Frankie Valli & The Four Seasons’ song “Sherry.”

The campaign is part of a promotion of the musical “Jersey Boy” about the Four Seasons celebrating the one-year anniversary of the Broadway musical’s performances in Chicago. (Editor & Publisher)

Comments are closed.